![]() Potato Head, G.I Joe, and the Easy-Bake Oven. There also wasn’t a better time to focus on toys as the 50s and 60s created some of the most beloved toys of all times like Barbie, pogo sticks, hula hoops, Mr. But having come out of the great depression and another World War, citizens were ready to leave behind a life of scarcity and enter into a new period of prosperity. It was the era before strip malls and megastores, and residents hadn’t seen anything with so many items of its kind in one place. Toys “R” Us became the first big-box store of its kind, and it succeeded in part because it exemplified the prominent American sentiment of the time: abundance. It became the go-to place for toy buying, quickly gobbling up in the process mom-and-pop toy shops who couldn’t match the discount prices. ![]() Thanks to the large number of toys bought and sold, Lazarus was able to negotiate contracts to purchase toys for a better price and pass the savings on to the customer. And as the cherry on top, all the goods were sold at a discount. Toys were lined up on shelves one after the other with a dizzying array of variety in an almost too-good-to-be-true toy paradise. He named it “Toys ‘R’ Us” with a backward R, as a child might write, and stocked it exclusively with all the toys a child could ever want. It wasn’t before long that Lazarus rented a supermarket in 1957 to expand. Almost all that we have here and now, and how we expanded the business came from the customer saying ‘I need.’ or ‘I want,” Lazarus said to Entrepreneur. “Listening to the customer is probably the best thing in the world. He was always conscious that customers brought the money, so he made it a point to listen to their needs. In response, Lazarus began stocking more and more toys. In all instances, the common denominator for repeat sales was toys. Other times they wanted to purchase baby toys while they were also shopping for their baby gear. Instead, they would come in with their kids in search of the latest and greatest toys or looking to replace a broken or outdated plaything. ![]() While business was doing well, Lazarus noticed once a couple bought their baby furniture for their first child, they wouldn’t return to repurchase them for their second. With bundles of babies born every day, Lazarus’ Children’s Bargain Toy shop prospered from the start. He had a feeling there would be a baby boom, and he couldn’t have been more right 76 million babies were born in the United States between 19, according to data from the U.S. Having saved some money during his service, Lazarus rented his father’s former bike shop to sell cribs, strollers and all the other essential baby equipment.
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